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	<title>Black and White Copy &#124; Professional writing services &#124; Perth, WA</title>
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	<link>http://www.blackandwhitecopy.com.au</link>
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		<title>Web Copy: WA Waterwise Solutions</title>
		<link>http://www.blackandwhitecopy.com.au/web-copy-wa-waterwise-solutions/</link>
		<comments>http://www.blackandwhitecopy.com.au/web-copy-wa-waterwise-solutions/#comments</comments>
		<pubDate>Sat, 27 Apr 2013 08:46:58 +0000</pubDate>
		<dc:creator>Jo</dc:creator>
				<category><![CDATA[Gallery]]></category>

		<guid isPermaLink="false">http://www.blackandwhitecopy.com.au/?p=2095</guid>
		<description><![CDATA[The brief The new website for WA Waterwise Solutions needed to highlight their three service areas of irrigation, turf and landscaping. As an experienced and reputable business, the copy needed to reflect their professionalism and ability to effectively manage large and small landscaping projects. Click here to visit site.]]></description>
				<content:encoded><![CDATA[<h4><a href="http://www.blackandwhitecopy.com.au/wp-content/uploads/2013/04/WAwaterwise.jpg"><img class="alignright size-full wp-image-2096" alt="WAwaterwise" src="http://www.blackandwhitecopy.com.au/wp-content/uploads/2013/04/WAwaterwise.jpg" width="240" height="220" /></a>The brief</h4>
<p>The new website for WA Waterwise Solutions needed to highlight their three service areas of irrigation, turf and landscaping. As an experienced and reputable business, the copy needed to reflect their professionalism and ability to effectively manage large and small landscaping projects.</p>
<p><a title="WA Waterwise Solutions" href="http://www.wawaterwisesolutions.com.au/">Click here to visit site</a>.</p>
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		<title>Proofreading: Hale School Cygnet</title>
		<link>http://www.blackandwhitecopy.com.au/proofreading-hale-school-cygnet/</link>
		<comments>http://www.blackandwhitecopy.com.au/proofreading-hale-school-cygnet/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 05:07:25 +0000</pubDate>
		<dc:creator>Jo</dc:creator>
				<category><![CDATA[Gallery]]></category>

		<guid isPermaLink="false">http://www.blackandwhitecopy.com.au/?p=2092</guid>
		<description><![CDATA[The brief The Cygnet is Hale School&#8217;s yearbook. With close to 200 pages of text and images, a thorough proofread was required to find any errors which can slip in when working on a large document. As teachers and students all submit written work, it was important to keep focus on allowing different voices to [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://issuu.com/haleschool/docs/cygnet2011"><img class="alignright size-full wp-image-2073" alt="haleschool" src="http://www.blackandwhitecopy.com.au/wp-content/uploads/2013/04/haleschool.png" width="250" height="250" /></a></p>
<h4>The brief</h4>
<p><a title="Cygnet" href="http://issuu.com/haleschool/docs/cygnet2011">The Cygnet</a> is Hale School&#8217;s yearbook. With close to 200 pages of text and images, a thorough proofread was required to find any errors which can slip in when working on a large document. As teachers and students all submit written work, it was important to keep focus on allowing different voices to come through whilst ensuring the more formal elements &#8211; lists of names and captions &#8211; retained uniformity.</p>
<p><a title="Cygnet" href="http://issuu.com/haleschool/docs/cygnet2011">Click here to view</a>.</p>
<p>&nbsp;</p>
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		<title>Scriptwriting: Coral Horizon Group</title>
		<link>http://www.blackandwhitecopy.com.au/scriptwriting-coral-horizon-group/</link>
		<comments>http://www.blackandwhitecopy.com.au/scriptwriting-coral-horizon-group/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 04:44:48 +0000</pubDate>
		<dc:creator>Jo</dc:creator>
				<category><![CDATA[Gallery]]></category>

		<guid isPermaLink="false">http://www.blackandwhitecopy.com.au/?p=2089</guid>
		<description><![CDATA[The brief The script for the video of Coral Horizon Group was developed for Perth Video Productions. The emphasis for the script was on experience, knowledge and the easily approachable nature of the staff. The language is friendly and open to accompany the welcoming nature of the video.]]></description>
				<content:encoded><![CDATA[<p><center><iframe src="http://www.youtube.com/embed/3FRzdDl4EmI?rel=0" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></center></p>
<h4>The brief</h4>
<p>The script for the video of <a title="Coral Horizon Group" href="http://www.coralhorizongroup.com.au">Coral Horizon Group</a> was developed for <a title="Perth Video Productions" href="http://www.perthvideoproductions.com.au">Perth Video Productions</a>. The emphasis for the script was on experience, knowledge and the easily approachable nature of the staff. The language is friendly and open to accompany the welcoming nature of the video.</p>
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		<title>Editing: UWA</title>
		<link>http://www.blackandwhitecopy.com.au/editing-uwa/</link>
		<comments>http://www.blackandwhitecopy.com.au/editing-uwa/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 03:59:27 +0000</pubDate>
		<dc:creator>Jo</dc:creator>
				<category><![CDATA[Gallery]]></category>

		<guid isPermaLink="false">http://www.blackandwhitecopy.com.au/?p=2085</guid>
		<description><![CDATA[Testing]]></description>
				<content:encoded><![CDATA[<h4><a href="http://www.blackandwhitecopy.com.au/wp-content/uploads/2011/05/Leading_Organisational_Change_at_UWA.pdf"><img class="alignright size-full wp-image-2086" alt="uwa" src="http://www.blackandwhitecopy.com.au/wp-content/uploads/2013/04/uwa.png" width="238" height="212" /></a>The brief</h4>
<p><a title="UWA" href="http://www.uwa.edu.au">UWA</a> required a document which explained the process of organisational change to managers. Information on how an organisational change was conducted had become confusing and the document provided not only clear definition of change, but reference to all necessary accompanying policy and documents and a step by step process.</p>
<p>After receiving the document in draft form, it was edited and revised to become a cohesive and usable piece. Printing and distribution was also organised.</p>
<p><a title="Leading Change at UWA" href="http://www.blackandwhitecopy.com.au/wp-content/uploads/2011/05/Leading_Organisational_Change_at_UWA.pdf">Click here to view</a>.</p>
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		<title>Scriptwriting: Bali Beautique Spa</title>
		<link>http://www.blackandwhitecopy.com.au/scriptwriting/</link>
		<comments>http://www.blackandwhitecopy.com.au/scriptwriting/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 07:11:36 +0000</pubDate>
		<dc:creator>Jo</dc:creator>
				<category><![CDATA[Gallery]]></category>

		<guid isPermaLink="false">http://www.blackandwhitecopy.com.au/?p=2072</guid>
		<description><![CDATA[The brief The script for Bali Beautique Spa was developed for Perth Video Productions. As an experience for the senses, the aim of the script is to evoke the feelings a spa pampering can produce and speaks directly to the target audience of busy and stressed workers.]]></description>
				<content:encoded><![CDATA[<p><center><iframe src="http://www.youtube.com/embed/YtYQH7OqOt8?rel=0" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></center></p>
<h4>The brief</h4>
<p>The script for <a title="Bali Beautique Spa" href="http://www.balibeautiquespa.com/">Bali Beautique Spa</a> was developed for <a title="Perth Video Productions" href="http://www.perthvideoproductions.com.au">Perth Video Productions</a>. As an experience for the senses, the aim of the script is to evoke the feelings a spa pampering can produce and speaks directly to the target audience of busy and stressed workers.</p>
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		<title>Web Copy: Jargon Business Services</title>
		<link>http://www.blackandwhitecopy.com.au/test-post/</link>
		<comments>http://www.blackandwhitecopy.com.au/test-post/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 06:25:40 +0000</pubDate>
		<dc:creator>Jo</dc:creator>
				<category><![CDATA[Gallery]]></category>

		<guid isPermaLink="false">http://www.blackandwhitecopy.com.au/?p=2067</guid>
		<description><![CDATA[The brief With a new website, Jargon Business Services needed updated web content. As a busy HR consulting business, there was little time to rewrite an entire site. The business had changed since the website was first created and a greater emphasis was required on the new services, as well as content directed at the [...]]]></description>
				<content:encoded><![CDATA[<h4><a href="http://jargonbusiness.com.au/"><img class="alignright size-full wp-image-2071" alt="jargon" src="http://www.blackandwhitecopy.com.au/wp-content/uploads/2013/04/jargon.png" width="282" height="231" /></a> The brief</h4>
<p>With a new website, <a title="Jargon Business Services" href="http://jargonbusiness.com.au">Jargon Business Services</a> needed updated web content. As a busy HR consulting business, there was little time to rewrite an entire site.</p>
<p>The business had changed since the website was first created and a greater emphasis was required on the new services, as well as content directed at the intended audience of small to medium business owners and middle managers.</p>
<p>Stronger call to action was also developed to encourage more than browsing on the site.</p>
<p><a title="Jargon Business Services" href="http://jargonbusiness.com.au">Click here to view</a>.</p>
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